Advanced Data Insight Analyst II (Partner Marketing) – Expedia Group – Genf, GE

Love data and how it can inspire change to a company? Join our international marketing analytics team, working hand in hand with the Travel Partners Group Partner Marketing Team, using analytics to drive scalable growth of Expedia’s global supply quality!

At Expedia Group, Data and Analytics is the core of all of our strategy and decisions. Be responsible for the impactful insights that guide and optimize our global marketing strategy. Though we’re part of a larger corporation, our unit functions much like a startup – building and innovating. We enable the marketing team to pivot quickly and grow efficiently providing transparency and building models to improve performance.

What you will do:

  • Craft digital tracking strategy to build a rich, concise core dataset for all marketing channels (paid & non-paid).

  • Drive channel return on investment efficiency through testing, optimization and attribution modeling

  • Extract data from multiple data sources and combine them into the required datasets for model building or analytics.

  • Conduct hypotheses testing and design complex experiments.

  • Apply common statistical methods such as linear and non-linear regression, multivariate analysis to interpret results.

  • Demonstrate an understanding of functional technical information (e.g. user flows, technical system design and workflows).

  • Become knowledgeable in EG visualization tools, creating complex calculations using advanced features.

  • Communicate across various levels of the organization tailoring your messaging to that audience filtering relevant information.

  • Clearly and confidently articulate decision-making rationale, solutions, methodologies and frameworks to team members and both technical and non-technical partners.

  • Write code in a way that enables efficient and accurate translation into a data pipeline.

  • Frame business challenges as an analytics problem and concrete set of analytical tasks.

Who you are:

  • Bachelor’s, Master’s, PhD or Equivalent Experience; Mathematics, Science, Statistics or Technical degree preferred otherwise relevant experience is applicable.

  • Proven experience in a digital marketing analytics (3-5 years)

  • Strong command of Google Analytics (and/or other clickstream solutions), custom tracking solutions, conversion events, standardized UTM structures, tag management, etc.

  • Hands on analytics experience with paid campaigns, email marketing, content management, Google Tag Manager, Google Data Studio a plus.

  • Intermediate SQL knowledge, familiar with Python, Scala or R, or any other major ML programming language

  • Display strong domain knowledge, business sense and critical reasoning skills.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world’s travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people’s lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you’re applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a desire to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, VRBO®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.ENVOYER VOTRE CANDIDATURE

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