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Copywriter - L'OCCITANE en provence - Genf, GE | smartMILE

Copywriter – L’OCCITANE en provence – Genf, GE


Working within the Global Brand Department, the Copywriter is responsible for giving the L’OCCITANE brand a strong, unique, easily identifiable tone of voice for all its communication media. S/he works closely with a team of graphic designers which involves taking key decisions about the direction of L’OCCITANE’s campaigns on a daily basis. The Copywriter must ensure that all editorial content, both online and offline, is attractive, elegant and engaging. In terms of digital content, s/he is responsible for spreading campaign messages via email campaigns, website, landing pages and social media. The main responsabilities include:

  • Drive brand expression
    • Strategically promote the new brand expression and platform across all communication projects, from the creation of the campaign to its final delivery.
  • Produce 360° creative campaigns
    • Writing and production of around 25 campaigns per year.
    • Work closely with a team of six graphic designers to ensure that texts, images and all other design elements come together to form attractive and impactful 360° campaigns.
  • Oversee all editorial operations
    • In collaboration with the digital and SEO teams, make sure that all written content (emails, beauty pages, etc.) uses SEO-friendly and customer-friendly language.
    • Support the merchandising teams by overseeing in-store wording for each product launch, making sure that key messages are clearly conveyed.
  • Be the lead creative writer
    • Direct, oversee, and review most of the written materials produced by each department (Communications, Marketing, Merchandising, Travel Retail, etc.) before publication.


  • 3+ years relevant experience in advertising agencies as copywriter.
  • Outstanding portfolio of previous work.
  • Proficiency writing skills in English (ideally English native); French is a plus.
  • Knowledge of Google ADwords and SEO friendly language.
  • Demonstrate ability to successfully follow a brief.
  • Appetite for challenges and can-do attitude.

  • Drive, creative, flexible.

  • Strong interpersonal skills & team player.



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