International Digital Marketing Manager – Exact Sciences Corporation – Genf, GE

International Digital Marketing Manager – Genf, GE – Indeed.ch

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General Information

Location:

Geneva, Genève, Switzerland

Ref #:

940

Date published:

29-Feb-2020

Category:

Commercial Operations

Start Date:

01-Apr-2020

Full Time/ Part Time:

Full-time (F)

Description & Requirements

Position Overview
The International Digital Marketing Manager is responsible for the execution of projects and campaigns to support digital marketing strategies to intercept, educate and activate patient and customer (physician) audiences outside of the U.S., focusing on primary geographies. Reporting into the Sr. Director of Digital Marketing (U.S. based) and working in close collaboration with the International Communications Director (Geneva based), you will have proven experience managing digital channels from online marketing to web content management to positively drive customer engagement and more business.
You will be responsible for managing web content production, ensuring high-quality, actionable and cutting-edge marketing and web content that optimizes engagement through Exact Science’s global product websites, OncotypeIQ.com and MyBreastCancerTreatment.org. You will also be responsible for providing content for online marketing channels such as paid search and social media promotions. Your ability to have superior communication skills and be highly organized and customer-driven with the ability to thrive in a fast-paced environment is important. You will be collaborating closely with communications, sales development, email marketing, product marketing, events and digital communications to create a cohesive multi-channel approach to marketing.
Also, this role requires successful management of multiple projects and resources concurrently on time and on budget. You will need to work effectively in a cross-functional team environment, influence partners and translate business requirements.

You will have the unique opportunity to make a difference in the lives of patients with cancer, while developing your career potential. Working within a united and dynamic team environment, you will be supported by strong leadership and inspired to be your best self, be challenged, and learn from your peers.

Essential Duties
include but are not limited to the following:

  • Develop, implement, manage and analyze strategic content to educate patients, physicians, and corporate audiences. Drive the execution of web projects to accomplish Exact Science’s international business strategies for the product websites globally on time and within budget.
  • Collaborate with key cross-functional business partners/groups (Digital Marketing (US), International Marketing and Communications, IT, Medical, and Legal) including external agencies when needed.
  • Responsible for day-to-day content management of the websites. Track all changes and make sure all changes are well-managed.
  • Responsible for providing online marketing content for paid search and social media campaigns. Update as needed while working through proper channels.
  • Think strategically about site content and execute the right web pages/changes
  • Build content into our content management system (CMS) Sitecore, test, and deploy into production
  • Maintain ownership of the quality and consistency of our web standards, content, and structure.
  • Operates with high degree of responsibility regarding regulatory, legal and corporate

compliance of digital marketing activities.

  • Apply excellent communication skills with the ability to consult and influence across multiple levels of management.
  • Apply excellent verbal, visual, and written communication skills, especially the ability to simplify complex information into actionable recommendations.
  • Excellent project management skills; ability to work collaboratively to complete projects on deadline and within budget.
  • Detail-oriented, self-starter mindset with the skills to flourish in a dynamic, entrepreneurial, team-oriented environment
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company’s Quality Management System policies and procedures.
  • Regular and reliable attendance.
  • Ability to work designated schedule.
  • Ability to work nights and/or weekends.
  • Use of computer, and or telephone for long periods of time may be necessary.
  • Considerable periods of time may be spent concentrating and or analyzing data.
  • Ability to travel 10% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

  • Bachelor’s degree in business administration, engineering, marketing, or related field; or high school degree/general education diploma and 4 years of relevant experience in lieu of degree.
  • 5+ years of related experience, marketing skills ideal.
  • 3+ years of experience in digital marketing (web content management).
  • Oral and written proficiency in English and ideally French and German languages. Any other European languages a plus.
  • Proficient business experience in working with people of diverse culture, background and languages.
  • Proficient knowledge and experience working in multiple marketing platforms, working with content management tools (e.g. Sitecore, Drupal).
  • Proficient with use of web and measuring tools including Google Analytics, etc.
  • Mastery of Microsoft Office applications and related cloud applications.
  • Proficient understanding of current industry standards and techniques for digital content creation and management; knowledge of best practices for UX, social media, SEO and online lead development strategies.
  • Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

  • Work experience in diagnostics, medical devices or pharmaceutical
  • Technically savvy with HTML, CSS, other front-end web-related languages

Exact Sciences K.K. is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, disability, nationality, ethnicity, creed, social status, age, and any other status protected by applicable Japanese national law or local regulations.

CORPORATE OFFICE JOBS: TRAVEL, PHYSICAL/MENTAL DEMANDS AND WORK ENVIRONMENT:

  • Travel Requirements:

[Select One: No Travel]

  • Use of computer, and or telephone for long periods of time may be necessary.
  • Considerable periods of time may be spent concentrating and or analyzing data
  • Considerable periods of time may be spent communicating verbally and in various written forms including presentation material and email with other people
  • At times, stress may be experienced.
  • Standing or sitting for long periods of time may be necessary

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