Junior DMP Specialist – Dentsu Aegis Network – Genf, GE

Dentsu Data Services is actively searching for a Junior DMP Specialist to join the team. As a Junior DMP Specialist, you will work on best-of-breed DMP platforms with media planners, web developers and data analysts to ensure adoption and success.

Job Title:

Junior DMP Specialist

Job Description:

Specific functions include:

  • Develop deep expertise in relation to DMP platforms
  • Clear understanding of digital advertising technologies such as ad servers, mobile ad servers, video ad servers, RTB platforms, ad exchanges, cross-device tracking technologies, site optimisation platforms, website analytics systems, dynamic creative optimisers, data modelers, browsers, etc.
  • Serve as a technical liaison and consultant for our client’s web developers and engineers
  • Conduct trainings, deliver presentations, and lead meetings with clients and partners
  • Create and configure DMP campaigns to target users
  • Manage and optimise taxonomies within the platform
  • Create audience analytics reports to grow, analyse, and optimise performance
  • Troubleshoot and manage 3rd party tags (js, html, img)
  • Share knowledge of DMP APIs to deliver best practices in how to ingest and deliver your data in and out of the platform
  • Provide best practices on managing 1st party data, tags, and taxonomy

Desired skills and experience:

To be successful in this role, you will ideally have:

  • BA / BS or equivalent
  • 1-3 years of relevant work experience
  • Working knowledge of JavaScript, HTML, and Internet technologies (e.g. ad servers, browsers, cookies, etc.)
  • AdTech, digital marketing, and/or analytics experience
  • Understanding of online marketing metrics (e.g. CPM, CPC, CPA, ROAS, RPV, AOV, etc.)

Location:

Geneva

Brand:

Dds

Time Type:

Full time

Contract Type:

Permanent

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