Media Manager – coty – Genf, GE

To support our Global Media Director and our SEO efforts in managing a growing portfolio of Beauty brands and platforms, we are looking for a SEO manager

Key responsibilities:
Own and execute our global, multi-brand and sites SEO strategy

Drive actionable insights from competitors and run search/content landscape audits

Centralize and coordinate local content creation efforts and governance

Define and execute new opportunities to build authority

Own and optimize our website technical requirements following technical audits

Supervise the creation and update of SEO playbook and bibles.

Track and analyze KPIS to present monthly reports and insights.

Define a Glocal SEO process and governance

Work with the SEO agency and the development agency to coordinate and ensure delivery with excellence

Support on developing media training programs and playbook to raise the Media communication IQ of marketing/ecommerce community team

Budget management

Profile

Strong knowledge of Search

Experience in managing complex ecosystems and e-commerce websites

3-5 years of experience ideally in Media agency or equivalent in FMCG

Full knowledge of Digital Media landscape, including SEO and SEA

Advanced knowledge of Omnicom/Google Analytics, Google AdWords, SEO tools.

Passion for Media and Digital

Strong project management skills

Fast learner, Strong Collaboration and communication skills

Previous experience in the beauty industry is a plus, ideally B2B

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