Senior Analyst, Marketing Analytics – Electronic Arts – Genf, GE

We are looking for an experienced analyst to join the Marketing Analytics team Geneva as an Senior Analyst, reporting to the Director of Marketing and Commercial Analytics.

You will analyze large sets of data, conduct experiments and build predictive models to identify the next growth opportunities for EA and EA’s games. You will work with leaders from the Marketing, Commercial and Studios organization to help them understand campaign and commercial performance across multiple channels and territories. As such, you will need to work closely with your partners, tie your work to the business environment, and ensure your insights are easy to understand and applicable.

What you will do:
Influence decisions and marketing strategies through fact-based insights

Ensure requests are well understood and translate requirements into data and analysis requirements to ensure that our output will lead to an action or a decision

Approach analyses with a structured, well-thought plan anchored in our partners’ needs and environment and design a thought-through plan before starting the heavy lifting

Develop and analyze experiments to increase acquisition, engagement, and monetization through different marketing channels and programs

Proactively explore data and suggest new opportunities to measure and assess the performance of our Marketing and Commercial actions

Create, maintain and automate (when possible) regular reporting

Your profile:
Curious and creative, you enjoy exploring data and finding the next big opportunity

You have the passion and enthusiasm to make a difference and promote meaningful change

You like working in teams on complex challenges

You view challenges as opportunities and enjoy solving problems and removing obstacles

Background and Technical skills

Background in Mathematics, Statistics, Economics, Computer Science, or Engineering Sciences.

Minimum 3 years of relevant hands on analytical experience, preferably in gaming, technology, e-commerce or consulting

Experience with R or other statistical software

Strong SQL skills a plus

Familiarity with a data visualization software package such as R Shiny or Dundas a plus

Experience with physical and digital marketing and marketing channels a plus

EA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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