Temporary Appointment (364 Days),Fundraising Specialist (Digital), P3, # 113454, PFP, Geneva, Switzerland – UNICEF – Genf, GE

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. UNICEF believes that all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. UNICEF works day-in day-out in the world’s toughest places to reach the most vulnerable and disadvantaged children. Delivering results for children and young people is our driving force. Despite remarkable challenges around the world, UNICEF staffers fight for the rights of every child seeking safe shelter, nutrition, protection from disaster and conflicts, and equality.

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

Purpose of the Job:

UNICEF seeks a Fundraising Officer (Digital) to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams across UNICEF.

The main purpose of the job is to support markets with delivery of fundraising campaigns, with a specific focus on testing, analytics, CRO, and paid digital media in campaigns.

To achieve these results, the professional will support the digital teams from the markets to increase their digital fundraising activities and maximize results, providing additional capacity and capability. The incumbent will provide technical fundraising expertise, guidance on optimizing acquisition and testing to maximize revenue.

How can you make a difference?

Main Tasks:

Analytics and Conversion Rate Optimization

  • Manage and implement digital analytics, CRO, attribution and A/B testing solutions as required, working with agencies where appropriate, alongside both HQ teams and markets.

  • Collaborate with PFP teams, UNICEF offices and ICT for strategic projects such as the Google Marketing Platform project, the Digital Transformation project and CRM project.

  • Support the unicef.org Global Giving Platform to improve performance in conversion and journeys for digital advertising channels.

  • Build a digital analytics dashboard that includes all paid marketing activity and generates insights for CRO, starting in one region and ensuring scalability across all regions

  • Support UNICEF offices with digital analytics strategy and implementation as well as CRO projects.

Digital Testing

  • Work closely with the Marketing team in PFP to embed best practice on testing throughout digital assets and delivery.

  • Assist National Committees and country offices in acquiring and enhancing specific digital knowledge or providing technical support on implementation of digital fundraising campaigns.

  • Work closely with Division of Communications to ensure a streamlined and optimized experience for visitors from unicef.org and social media properties to the help.unicef.org platform.

  • Provide digital fundraising and engagement training through knowledge exchange to UNICEF offices by delivering webinars, training materials and ad-hoc support.

Campaign support and implementation

  • Work with agencies and suppliers related to paid digital media, digital content, creative and user experience as well as technology implementation.

  • Plan and launch an always-on approach for SEM and remarketing campaigns for direct donations in confirmed markets

  • Collaborate with the Creative Team to manage digital campaigns (website content, SEM advertising and email communications, a/b testing) for global campaigns.

  • Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, analytics platform, etc.

  • Work with IG team colleagues, mainly content and digital delivery, to improve SEO ranking of Global Giving Platforms and test

Fundraising Consultancy

  • Provide specialist digital marketing and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).

  • Input into PFP’s overall strategic planning with digital strategy and support this strategy with National Committees and country offices.

  • Provide specialist digital knowledge to UNICEF National Committees and country offices as required.

  • Support markets in maximizing offline opportunities through leveraging digital marketing tools and technology.

  • Advice on global investment allocation and support the development of investment applications, as well as the subsequent implementation and monitoring of these programs.

  • Support for emergency fundraising in addition to these duties, the incumbent will also provide support to markets in the event of a significant media-driven emergency.

  • Work with external vendors in support of the above objectives.

  • Risk management; the incumbent will remain sensitive to risk in the programs that he/she is supporting and escalate as necessary.


  • Donation flows are optimized through testing.
  • New payment methods and integrated payment hubs are analysed with recommendations for implementation.

  • Integration is promoted throughout channels and departments.

  • Activities for income generation are launched into non-fundraising markets.

  • Technical support to fundraising specialists.

  • Support provided in the implementation of digital work plans per market.

  • Best practices are identified and shared in between markets.

  • Relevant team members are trained and up skilled.

  • Digital webinars are created and offered to markets on a regular basis.

  • Digital agencies are researched, and input provided into the hiring of agencies.

Estimated Duration of the contract:

Reporting To:

  • The position will depend on the PFP Digital Unit in Geneva and will work under the supervision of the Head of Digital in Individual Giving.

Work Place:

  • Geneva, Switzerland (The professional will be based in Geneva, with some travel and extended stays within the countries a possibility. In exceptional circumstances, we will consider basing the position in other countries upon agreement.)

To qualify as an advocate for every child you will have…


  • Advanced University Degree in Marketing, Advertising, Digital Fundraising, or other relevant filed is required.
  • A Bachelor’s degree with 7 years’ Experience may be accepted in lieu of the advanced University degree.
  • Any other additional training in a related field is an asset.


  • At least five years of progressively responsible work experience in international digital campaigns, marketing and digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person had gained the above experience in both agency and charity environments.

Language Skills:

  • Fluency in English is required. Other languages are desirable but not essential.

For every Child, you demonstrate…

Core Values

  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability

Core competencies:

  • Driver for Results (LII)
  • Communication (LII)
  • Working with people (LII)

Functional Competencies:

  • Analyzing (L II)
  • Relating and Networking (L I)
  • Persuading and Influencing (L II)
  • Entrepreneurial Thinking (L I)
  • Planning and Organizing (L I)
  • Applying Technical Expertise (L II)

View our competency framework at http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.


UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

For more information on remuneration and benefits, please visit UNICEF’s Entitlements page. If you would like to find estimates for entitlements, you may use the online Salary Estimate Calculator.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Opening Date Fri Apr 17 2020 02:00:00 GMT-0500 (Central Daylight Time) W. Europe Daylight Time
Closing Date Thu Apr 30 2020 16:55:00 GMT-0500 (Central Daylight Time)


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