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Wella Color Marketing Manager – coty – Genf, GE

Marketing Manager Wella Professionals

We are Coty, a global leader in beauty. We’re World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Color Cosmetics.
Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

We are looking for a passionate, digitally-savvy Marketing Manager to join the Global Design Team for one of Coty’s largest brands – a market leader in the hairdressing industry. In this role, the candidate will be leading brand strategy as well as innovative product and campaign development to grow the brand globally.

KEY Responsibilities
Become an expert in consumer and stylist target groups to derive strong insights and meaningful innovation ideas.
Influence the development of the global brand strategy and innovation plan with the Brand Director (direction, positioning).
Lead the multi-functional global design team (including R&D, CMI, Trade Marketing, Education, Finance and Supply Chain) to deliver the best consumer and stylist innovation (product, service, tools, digital, events, education).
Develop the communication strategy and holistic toolboxes for salon, stores and e-com as well as all other touchpoints which are part of the Professional eco-system.
Collaborate with global artists & creative stylists around the world to help bring the innovation & communication plans to life.
Deploy plans to markets globally and is responsible for executional excellence in the markets.
Own the brand budget.

THE COTY IDEAL FIT
Master’s degree in Business Management, Marketing or Sales
Able to lead and envision a team of senior multi-functional experts, brilliant at getting things done and spotting critical issues and risks.
Entrepreneurial spirit, open to work in a less defined environment with two target groups (B2B and B2C), fragmented distribution and market data.
Strategic thinker with an ability to dissect problems and identify solutions, able to navigate from high context to specific details, at ease with complex situations, able to escalate to management when needed.
Digitally savvy, active on social media and highly curious about new digital trends.
Creative mind with a strong eye for beauty and design.
4-5 years of experience, experience in salon industry is a big plus
Fluent English

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